Southern California
Southern California
Hayley Villanueva
Content Creator
Musician
Music Journalist
Hayley Villanueva
Content Creator
Musician
Music Journalist
Portfolio
Portfolio
Based in Southern California, Hayley (She/Her) is a content creator, musician, & music journalist intersecting her passions for sports, music, & community. Within the midst of a pandemic & plans to apply to medical schools with undergrad research experience for Nike’s former surf brand,Hurley; Hayley immersed herself back into her love of music & storytelling, completing a certificate in Music Production Entrepreneurship. Discovering a love for content creation along the way, opportunities led to a coveted spot in the ONE Creator Lab, a program by The One Club for Creativity in partnership with TikTok.
As a supporter for both independent & signed fellow musicians, Hayley has collaborated with Universal Music Group °1824 covering artists such as Chappell Roan, Reneé Rapp, and Leon Thomas as a journalist for A1234 Music (UK) & Sheesh Media (LA).
Currently
- Music Journalist/Playlist Curator - A1234 Music (UK) & Sheesh Media (LA)
- Sales/Nike Community Ambassador - Nike
Creative Intern David&Goliath |
ONE Creator Lab Fellow The One Club for Creativity x TikTok Integrated Creative & Strategy |
Measure of Music Hackathon 2023 Ideated and presented an app concept called "CommUNITY", an app where musicians can build and engage with fans without having to use multiple digital platforms. Placed 3rd place out of 19 teams. Music Industry Judges: Caldecott Music Group, NVAK Collective, SoundCloud, ROSTR, Sony Music Entertainment |
Certificate in Music Production Entrepreneurship Saddleback College |
Bachelor of Science in Kinesiology California State University San Marcos Concentration: Physical Therapy & Pre-Medicine Biomechanics & Exercise Physiology Undergraduate Research - Hurley (Former Nike Brand) |
Background
For the creative,
curious, & chaos
Olipop
Olipop #2
Spec work for Olipop - developed in collaboration with ONE Creator Lab
BRIEF: When we’re craving a little something during the day, we reach for our favorites and perfer not to experiment with something new. Encourage devoted soda lovers to meet in the middle of something new with their fan favorites. |
INSIGHT: People reach for healthy alternatives because they want to feel like they’re making a better choice for themselves |
IDEA: ‘Trust your Gut’ - When a win is at stake, athletes make healthier choices to aid their performance. However, on the field, they need to really trust their gut |
Avocados from Mexico
Spec work for Avocados from Mexico -
developed in collaboration with ONE Creator Lab
BRIEF: Hype a yearly Superbowl favorite, showcasing its roots & story. Reiterating why avocados are a go-to item beyond an ingredient |
INSIGHT: Due to the Mere Exposure Effect, people are more likely to try new & unfamiliar things when something is familiar to them because it represents who they are & what they love |
IDEA: A stories continuation of an avocado not only being a child’s bestie, but living a personified life & interacting with adults |
T-Mobile
Spec work for T-Mobile -
developed in collaboration with ONE Creator Lab
BRIEF: Get value seekers looking for a great deal, who want to feel that their carrier is looking out for them without compromising on value and features they love because T-Mobile wins on value by valuing their customers |
INSIGHT: People are more likely to remain loyal to a brand or relationship based on reliability & consistency |
IDEA: Don’t get played by your service provider. No need to compromise your beloved values & features when switching to T-Mobile. No tricks or surprises, but the phone you want with $0 down, “No Strings Attached” |
Thank you
Contact
Hayley Villanueva